At Ruder Equipment, those who visit and/or utilize our site are important. Everything we do is focused on providing an excellent experience coupled with superior customer service.

The information you share with Ruder Equipment allows us to provide the services you need and want while giving you the very best exposure for your product and/or your business. Part of providing superior customer service includes ensuring that we are creating a relationship of trust with those who visit and utilize our website. Our way of doing so is to let you know how we collect, use, share and above all protect your personal information.


Ruder Equipment requires our associates, business partners and service providers to manage your personal information with the highest confidentiality. We require all those who manager your personal information to do so properly and in accordance with Ruder Equipment policies, GDPR (General Data Protection Regulations) and all PCI (Payment Card Industry Data Security Standards) compliance policies.


We collect two variations of information; that in which we receive from you and what we receive from others. Information we receive from you includes information that you share with us, such as when you create an account. This includes but is not limited to information you provide us through technology, such as a cookie placed on your computer when you visit our website. Aircraft that you have marked as a “favorite”, we then reference this cookie when you visit your favorites page. We collect information to deliver the products and services you request and to help us improve your experience utilizing our website. Our goal is to limit the information we collect to information needed to support our business.

When you visit our website you may share different types of personal information with us such as your name, email address, physical or mailing address, phone number and payment information. You also provide us information in other ways through technology. Some information may be linked to you personally. This information helps our website work correctly and supports our customer marketing and analytics efforts to understand our customers’ needs and provide information about our services. The following are some examples:


We collect technical information when you visit our websites or use our mobile applications or services. The includes information such an Internet Protocol (IP) address, the type of mobile device you use, your device operating system and browser type, a unique device identifier, the path you take through our website and other information about your session on our website.


We use technologies such as cookies and web beacons to collect information about the use of our website and mobile services. Cookies allow us to provide you relevant information as you use or return to our website. Web beacons allow us to know if a certain page was visited, an email was opened or if ad banners on our website were effective. By using this website you agree to our use of cookies and web beacons, including setting and reading cookies on your device. You can choose to restrict or block cookies through your browser settings at any time. You can disable any cookies already stored on your computer, but these may stop our website from functioning properly. Both of the cookies used by us are Functionality Cookies used to help identify your computer so we can tailor your user experience on the website.

Additionally, we receive information from other sources to help us correct or supplement our information and improve the quality or personalization of your services.


We use your personal information to provide you services and help us personalize our services offered to you and support our business.

Some examples include:

  • To fulfill your requests for services and communicate with you regarding those requests;
  • To register and service your account;
  • To provide customer service and alert to you product information;
  • To assist in personalizing our services, website, mobile services, and advertising;
  • To send you information about our services;
  • To respond to comments or other feedback you provide us;
  • To protect the security and integrity our website, mobile devices and business.
  • To do this, we combine personal and non-personal information, collected both on and offline from third party resources.


Ruder Equipment will not sell or rent your personal information. We may share your personal information in limited circumstances, such as to conduct our business, when legally required, or with your consent. We will not share your personal information outside of Ruder Equipment with the exception of service providers. We share personal information about you with service providers that help with our business activities including billing vendors; payment card processors and companies that help us improve our products and services. We require our service providers to keep your personal information secure and do not allow our service providers to use or share your personal information for any purpose other than to provide services on your behalf. Your personal information may be stored and processed by our service providers in the United States or other locations where the service providers are located.


Ruder Equipment recognize the importance of maintaining the security of our customers and those who visit our sites’ personal information. We use strict security measures including but not limited to physical, administrative and technical safeguards to protect your personal information. These measures may include security access controls or other physical safeguards, information security technologies and policies and procedures to help ensure the appropriate use and disposable information. Some examples of security measures to protect your information are:

  1. Passwords required to access your online account and protect your account information. (Please keep this confidential)
  2. Encryption technology to help protect personal information in certain areas of our website during transport across the web.
  3. For payment card information, we use secured networks, encryption or other protection of cardholder data, physical and technical access controls and other information security practices to help protect your personal information.

We will provide additional notices of any significant updates to our Privacy Policy. Please check our Privacy Policy periodically for changes.